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©Kathy Cacicedo 2020
Pet Therapy Superheroes of Overlook Medical Center
Working closely with the Director of The Patient Experience at Overlook I came up with the concept to turn the therapy dogs into superheroes for an all new campaign. Printed materials featuring my dog portrait photography include personalized trading cards, posters and a spiral bound calendar. A program brochure is in the works.
During the Covid 19 Pandemic the therapy dog program has been suspended. We are now doing a weekly video with the most famous team member Winnie sending a message to the entire staff to try and boost morale. Good thing she can talk.
personalized trading cards featuring my dog photography
superhero posters throughout the hospital
Phase 2 of the project was photographing all the therapy dogs at work without their capes for additional posters and a brochure that is still in the works.
11x17 spiral bound Superhero calendar
Pet Therapy's Response to Covid 19: "Wednesdays with Winnie"
After the therapy dog program at Overlook was suspended due to Covid 19 we wanted to do something to help boost morale. Every week Winnie (who has become the face of the therapy dog program) sends a personal email with a video to the entire hospital staff to try and give them a moment to smile.
concept • photography • trading cards • calendar • posters • video
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