Salt Creek Cafe, Murrells Inlet, SC
- closed 2019 :(
Salt Creek Cafe was my favorite kind of project. Developing a brand identity and everything that goes along with it. Working closely with the client we designed the basics, the logo, business cards, letterhead, menus and the website.
The first year of the restaurant's opening saw a huge amount of marketing including postcards, coupons, a billboard and newspaper ads which featured my food photography. We also produced a few super low budget TV spots featuring the owner's daughter that ran regionally in SC (please note: they were before HD!).
Maybe my favorite part of the project is that I even got two help with the interior design of the restaurant! Six foot long prints on canvas of my surf photography still hang in the restaurant today.
Note: about a year after the restaurant opened the owners had to change the name from Salt Creek Cafe to Salt Water Creek - you can see the logo change below.