event branding • print & digital asset creation
background photo by Chris Woodard
My goal for the branding for the The Jersey City Latin Jazz Festival was to make it feel as lively and flavorful as the music it celebrates. Manipulating the font to make it feel full of rhythm while still keeping it smooth like jazz. The colors were a conscious choice, popping like percussion like a visual jam session, where typography and design swing together with the same energy as a Jersey City night of Latin jazz.
I created a wide variety of assets for the 2025 Jersey City Latin Jazz Festival. Scroll down to view, or use links to right (on desktop) or below (on mobile) to jump to individual assets.
Now let's talk about the octopus that yes, has literally has nothing to do with Latin Jazz.
After the huge success of the T-shirt design for the May 2025 Jersey City Jazz Festival which featured an alien spaceship sucking up jazz musicians I had to come up with something just as fun to please the crowds! Crazy as it sounds the octopus idea came from my telling friends that I will never eat octopus again after watching the movie "My Octopus Teacher" and the white glasses were a nod to my new favorite client Bryan Beninghove, the founder of Riverview Jazz. Soooo there you have it.
photo by Richard Ryals
Instagram post design for all artists & sponsors
Using provided photos I designed "ads" for every artist and sponsor that were shown on a backlit screen hanging from the top of the main stage.
a selection below:
photo by Chris Woodard
Facebook design for mobile & desktop
Designing for Facebook isn’t always simple—what looks great on a computer screen can look totally different on a phone. That’s why every design has to find a nice balance so it works well on both.
post
announcing event
header
event details after clicking on post
On-site map and schedule
