brand identity: logo • website • photography • print • TV spots
Salt Creek Cafe from day one.
After listening to the owner's vision for their brand new restaurant, I worked closely with them to create a unique visual identity beginning with a logo with a swirl that became their mark.
While the restaurant was under construction I did a surf photoshoot with the owner and a shoot with his kids and their collection of long boards on the beach for 7 foot sepia toned canvas prints to hang in the restaurant. (scroll down)
The first year of the restaurant's opening saw a huge amount of marketing including postcards, coupons, a billboard, magazine and newspaper ads. The website and all the printed pieces featured my photography of their food and drinks. We even shot two SUPER low budget regional commercials starring the owners daughter.
The website is no longer live as the restaurant recently closed - screen grabs below.
print and web featuring my "on location" food photography
collateral materials including take out menu, billboard, coupons,
coloring sheets and magazine ads
The first year of the restaurant's opening saw a huge amount of marketing including postcards, coupons, a billboard and newspaper ads.