"It needs to be family friendly, bright, fun and beachy"
a logo refresh • website • print • photography and more
Working closely with the new boro administrator, I started with a design refresh of the town's logo that was quite possibly 100 years old and a brand new website with a focus on events and attractions using some of my own photography.
After 400,000 views in just one year, the "more tourism focused" website we had designed was changed to a more "municipal type site" that residents pushed for. I did not design the new site.
Screen grabs of the old site below.
new logos for new utility companies that reflect design sense of the refreshed town logo
fun ideas for the "family friendly vibe"
signs for the town's docks serve as gentle reminders of crabbing rules
special event signs for the boardwalk with a fun vibe
banner design for the boulevard
mile marker signs on the boardwalk fence for runners