The Heather Trew Foundation
brand identity • 2 websites • videos • print • packaging • photography 

Heather Trew died shortly before her 20th birthday. The importance of organ donation resonated with Heather throughout her young life. She passionately spoke about need for people to register as donors and discuss their intentions with family and friends. Embracing her wishes, Heather’s family established The Heather Trew Foundation for Organ Donation and Research and I was brought on to develop the brand identity and everything that went along with it.

 

I first met Heather at a photoshoot when she was pursuing a music career a few years before she passed. A photo from our shoot ended up being the "face of the foundation" ​and appears on most of the collateral materials. Working closely with her mother Judy Trew,  I designed the logo, stationary and business cards first and then the website. Package design and photography of the guardian angle bracelet that heather designed. 

 

As the foundation grew Trew friends was developed which focused on starting high school and college chapters and I developed a look that could stand on it's own but still reflected the brand of the foundation.  The scope of my work expanded to projects including writing, producing and directing PSA's and educational videos.